Wednesday, February 29, 2012

BUSINESS NEWS: IKEA TO BECOME SLEEPING PARTNER

Retail giant Ikea is set to make an unprecedented departure from its core business as a furniture seller by branching into a new line in sleep centres.
The company has a construction target of one, and it will be built right next to its Beijing store.
Bedding analysts estimate Ikea misses out on some 2.5 billion guilders a year in bed sales from its Beijing outlet – it’s biggest in the world - because when customers go to buy a bed there’s always someone sleeping on it.
Rather than have staff ask them to leave, or putting up a sign saying “Oh sorry did you think it was OK to fall asleep on beds in furniture stores?” the company has come up with a radical approach.
“We’ve got some spare land next to our Beijing store so we’re going to turn it into the world’s biggest bed,” said group chairman Dave Ikea.
“These people aren’t freaks. They’re not outcasts. They just need to sleep.
“Rather than turn them away we want to reach out and help them – from the mildly dozy, to the quite tired, to the absolutely knackered.”


Crouching Tiger, Sleeping Sleeper. The scene at Ikea last
Saturday. They really should try this at home.

Phase one of the plan comprises building a large shed to house 2000 beds split into three categories tailored to Chinese tastes - “granite”, “diamond” and “bloody hell”.
Upon arrival at the blue and gold hell, Ikea customers will then be channeled like sheep into relevant zones after taking one of three tickets – “Wanting to buy furniture”, “Pretending to buy furniture but just wanting some sleep”, and “Just here for the cheap hot dogs”.

This man was back again, catching some
shut-eye in the "bedding spill-over section".
 He had the foresight to visit the
pillow department first.

In keeping with Ikea’s wildly successful formula, the sleep centre will be virtually impossible to get out of once customers are inside. With carefully selected music, lighting and lay-out, patrons will quickly become disoriented, confused and angry.
“By this stage they’ll be in need of a good lie-down,” Ikea said.
A support group for Beijing’s ubiquitous sleepers, Dormeurs sans Frontières, was unavailable for comment yesterday as they were all asleep.

Health officials were last week called to this
KFC outlet after four in five patrons were
found slumped over their tables. But then
someone remembered this was Beijing.
While China's economy has been showing
signs of slowing, a leading analyst yesterday
predicted a boom in output from the third
quarter of 2014, by which time the nation's
massive workforce "should really have had
enough sleep".

36 comments:

  1. One more reason why Ikea should be the president of the United States. What an excellent, excellent idea. I would also like to make it clear here that my friend Mary and I had the idea of sleep centers some 8 years ago when walking around Manhattan hungover one day. You're welcome.

    ReplyDelete
  2. There is a tax called CORPORATION TAX which is charged as a percentage of the profit the business makes. However businesses create tax for the government in many other ways.my website

    ReplyDelete
  3. There is no legitimate detachment with for a sole proprietor implying that the proprietor is actually lawfully at risk for any business directed.over here

    ReplyDelete
  4. Utilization of refined and mesmeric is all that is expected to deliver such a grand blog.
    loja magento

    ReplyDelete
  5. This causes the business to plan their up and coming techniques in more viable ways. Toward the finish of each crusade, brands must note down the gaining's from that battle and distinguish if the substance/thought was valued by their fans or not.gmbh germany

    ReplyDelete
  6. I would like to thank you for the efforts you have made in writing this article.
    john faraday

    ReplyDelete
  7. Great post I would like to thank you for the efforts you have made in writing this interesting and knowledgeable article.
    cancan

    ReplyDelete
  8. This comment has been removed by the author.

    ReplyDelete
  9. At this point everybody knows, internet based life is for nothing. Indeed, even paid crusades can be led at a moderately minimal effort when contrasted with conventional mediums.Best Backyard Chickens

    ReplyDelete
  10. Being a business owner means it's all on you. You may have other people working with you. look at more info

    ReplyDelete
  11. For helpful tips on employee timesheets, time tracking apps, and workforce management software, you should visit this blog: employee time management blog

    ReplyDelete
  12. Numerous years prior, a guide of mine disclosed to me that "You can't fabricate a team via preparing people, yet you can assemble a team via preparing people together." courses in singapore

    ReplyDelete
  13. A few people are under the feeling that their own credit does not influence their business advances. customer satisfaction

    ReplyDelete
  14. I am interested in such topics so I will address page where it is cool described.
    Joshua Osborne

    ReplyDelete
  15. Sometimes sales can be low as compared to purchases. Further sales may be on credit while purchases are on cash. So short term finance is needed to match these disequilibrium.fx scalper

    ReplyDelete
  16. This one may come as a shock to a few, however a ton of banks consider this part of your business genuinely.https://www.techpally.com

    ReplyDelete
  17. This comment has been removed by the author.

    ReplyDelete
  18. This comment has been removed by the author.

    ReplyDelete
  19. It is my first visit to your blog, and I am very impressed with the articles that you serve. Give adequate knowledge for me. Thank you for sharing useful material. I will be back for the more great post. small design agency

    ReplyDelete
  20. Waiting until the end of the year to get your bookkeeping in place for your tax accountant can be a very costly mistake.bad credit loans oregon

    ReplyDelete
  21. Business is good! So for today's discussion, we thought it would be important to address the benefits of buying an established business over starting a business.click here

    ReplyDelete
  22. I was reading some of your content on this website and I conceive this internet site is really informative ! Keep on putting up. ideas

    ReplyDelete
  23. As we are direct factory suppliers and not the middleman, you get a variety of fencing options at competitive prices. frameless shower screens melbourne

    ReplyDelete
  24. In the event that this doesn't occur,click here! at that point there will be an auctioning off of advantages or an endeavor to sell the organization out and out.

    ReplyDelete
  25. With that in mind, the custom wood cases we design are made from highest quality timber to suit the purposes of our customers in Sydney. remedial massage melbourne cbd

    ReplyDelete
  26. So on the off chance that you by any shot run a site ensure that you tolerate the web business laws.injury attorney pittsburgh,

    ReplyDelete
  27. The adaptability of the online organization makes it perfect for a full-time assistant. Furthermore, the best projects are loaded with useful counsel and strategies in business authority that can be connected in an internship circumstance.check out

    ReplyDelete
  28. Shouldn't something be said about organization benefits? יחסי ציבור אופנה

    ReplyDelete
  29. The primary way is just making a trip to meet with a customer at their workplaces. In spite of the fact that you are utilizing your own car for this, you are in actuality going for business purposes and need to get a car business protection arrangement. used car dealerships near me

    ReplyDelete

  30. My motivation in these amusingness articles is just to give you a more prominent affection for us lawyers. philadelphia slip and fall attorney

    ReplyDelete
  31. These committed and master Sydney business lawyers give administrations of elevated expectation to their customers, with the goal that they can without much of a stretch set up their business.
    go here

    ReplyDelete
  32. You make so many great points here that I read your article a couple of times. Your views are in accordance with my own for the most part. This is great content for your readers. Online Business

    ReplyDelete
  33. Also, still another had inclusion with the monetary administrations business where he could perceive how to apply promoting mentalities to law practice with accentuation on being the qualities based, confided in guide. injury lawyer pittsburgh

    ReplyDelete
  34. Presently, you need to think about a service that you can offer your customers and it ought to be new and new.removal companies surrey

    ReplyDelete
  35. Set aside the effort to guarantee you know about how much experience the organization has.South East London Removals

    ReplyDelete